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lulu neverendingbooks



Half a year ago, it all started with NeverEndingBooks in which I set out a rather modest goal:

Why NeverEndingBooks? We all complain about exaggerated prices of mathematical books from
certain publishers, poor quality of editing and refereeing offered, as well as far too stringent book-contracts. Rather than lamenting about this, NeverEndingBooks gives itself one year to learn (and report) about the many aspects of the book-production cycle and to explore whether an alternative exists. If at the end of this year we will have produced at least one book this experiment will be considered a success. If,
however, we find out that it is an impossible task, we will explain where it all went wrong and why it is better to stick to an established PublishingHouse and accept its terms.

I assume we did manage to do it after all as you may check by visiting our storefront :
www.lulu.com/neverendingbooks
. However, it all turned out to be quite different from what I had in mind half a year ago. So, perhaps it’s time to recap.

Originally, I’d planned to partner-up with the publisher-on-demand LightningSource but in the process they did require a VAT-number. In Belgium, the safest way to get one is to set up a non-profit organization (a VZW as we call
it). But then you have to write down your legal statutes, get them published in the Moniteur Belge (at a hefty price) but what really put me off was that you have to set up a “board of directors” consisting of at least three
people. I don’t mind following a folly but if I have to involve others I usually pass, so I abandoned the whole idea.

Still, I couldn’t help talking about the VAT-problem and at a certain time there was an idea to revive a sleeping VZW (=non-profit organization) of the Belgian Mathematical Society, the MaRC (MAthematical Research Centre), the statutes of which allowed to become a publishing house. But, this wouldn’t involve just two other people but the whole BMS so I decided
to forget all about it and have a short vacation in France together with a few (former)PhD-students.



Given plenty of sun, cheese and whine (not necessarily in that order) sooner or later we had to talk about _the_ problem. For Raf it was the first time he heard about it but when we realized I thought one could easily publish books well under 25 dollars he was immediately interested and insisted we should set up a board of directors and continue with the plan.

The different roles to play in the board were more or less self-evident : I had to be the treasurer (given the fact that I was the only with a secure, though small, income), Geert had to become chairman (being the only one possessing suits), Raf would be secretary (being the only one who could write better Flemish than English) and Jan or Stijn would do PR (as they are the only ones having enough social skills).

So, we went back willing to go through the whole process (at least 3 months) of obtaining a VAT-number.

But then Raf got so interested in the whole idea that he explored other possibilities (I think he was more motivated by the fact that his sister wanted to publish her thesis rather than anything else) and came up with lulu.com.

No legal hassle, no VAT-numbers, nothing required (or so it seemed). Still, before risking his sister’s thesis he wanted to check the service out and as it is a lot easier to take a book lying around rather than write one yourself he took my version 2 and published it at Lulu’s (since then this version is nicknamed Rothko@n).

Although I gave him the permission to do so, it didn’t feel right that people should pay even a small amount for a nicely bound unedited version 2. So, the last month and a half I’ve been editing and partially rewriting version 2 and the two volumes are now available!

Major changes are to the 4 middle chapters. There is now chapter 3 “Etale Technology” which contains all of the etale tricks scattered earlier in two chapters, chapter 4 ‚”Quiver Representations” collects all the
quiver material (again, scattered throughout the previous version). Chapter 5 ‚”Semisimple Representations” now includes recent material such as Raf’s characterization of the smooth locus of Cayley-smooth orders and our (together with Geert) classification of the central singularities, and chapter 6 ‚”Nilpotent Representations” now includes the material on Brauer-Severi varities which was in version 1 but somehow didn’t make it to version 2 before.

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color schemes

In the unlikely event that we will ever be publishing a
_series_ of books, we’d better have a strategy to design the
_next one_ as we don’t want to go through this time-consuming
process each time. So we need a concept, a consistent
lay-out and a consistent color scheme.

Think of the O’Reilly
hacks books
. Their concept is to have a white background with a
black&white photo of a tool on it, their layout is : a huge colored
title at the top and the authors at the bottom, their color-scheme is
set according to the topic but always using just one color! Pretty
simple, but extremely effective in creating a common look-and-feel for
the series.

Our concept is to take a macro photo of a
mathematical game in duotone
.

Clearly, the game will vary throughout the series and may
even depend on the author (the example-game is Gipf). Duotone (that is,
converting the photo to grayscale and replacing white by another color
and adjusting saturation) because we are no graphic designers and have
no control on the final result if we would go for something more
involved.

Of course, the second color will also change
throughout the series. As we have no time to read interesting books such
as the color harmony workbook we just went for a
variation of the triad
color idea
. That is,

Any three colors
with a balanced triangular relationship are triads. The basic triad
consists of three colors equidistant on the color wheel. The best known
of all color schemes are: the primary colors, red, yellow, and blue; the
secondary colors, orange, green and violet; and the remaining tertiary
colors, like red-orange and blue-violet. Triadic colors are usually
considered pleasing to the eye.

Given the
first color, we add first 120 and then 240 to its hue-value. For the 4th
color we take the opposing color (+180) and the 5th and 6th colors make
a second triad. For the 7th color we then have to go for +150 and form
another triad and so on and so on. An example of how such a series might
look is given at the top.

Finally, as for the lay-out, well,
it’s far from perfect but it’s the best we managed to do before
we got fed up with it. But, perhaps you might appreciate the stylish
hyphens in subtitle and in the numbering line, compatible with our own
chapterstyle.

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design decisions

We are nearly done, I hope. One can keep on tweaking
parameters endlessly, so at regular intervals we grab our chief graphics designer and tell him :
decision time! which of the two is best? At the moment, we decided on
our own chapter-style \chapterstyle{neb} which is an
adaptation of the _demo-style_ in
memoir.cls
(see on the left). We also have our own page-style which
is an adaptation of the _companion-style_ (the house-style of the
LaTeX Companion series).

You
will notice that the page-format is a bit odd. As mentioned before, we
didn’t want to copy the _regular_ mathematics-book -look.
We went for a fun format (square, 7.5 by 7.5 inch ; think of an inflated
CD-box) as well as a handy one (so we will go for _spiral-bound_
books). The reason for this is that we noticed that the most consulted
copy of version 2 around at the department is
Stijn’s which has a nice coil binding so you can always lay it
nicely flat on a desk, whether you just want to look something up, or
use it to explain something at the blackboard.

Perhaps you can
even see that the font is slightly smaller than the _regular
10pt_. Memoir allows for a _9pt font_ and this looks _so
much_ better. Besides, it helps to keep the number of pages
reasonable, and related to this : keep the production costs low. At the
moment the plan is to be able to sell a book of say 260 pages under 13
Euros (that is, 5 EuroCent/page), but more on this next week.

What else? Well, recently, we decided on the
_copyright_-license (at least for the first book). Clearly, all
neverending-books will have their own ISBN-number
and the copyright is one of the
Creative Common
Licenses. At first we thought of taking the same one that protects
(however, see mewt’s story
) this site and which is, in technical terms, a by-nc-nd:be
license
. But, in the end, we decided to go for a Developing Nations
License
. Here\’s why :

The Developing
Nations license allows, for the first time, any copyright holder in the
world to participate first-hand in reforming global information policy.
The fact is that most of the world’s population is simply priced
out of developed nations’ publishing output. To authors, that
means an untapped readership. To economists, it means “deadweight
loss.” To human rights advocates and educators, it is a tragedy.
The Developing Nations license is designed to address all three
concerns.

So, what else needs to be done by next
week when we hope to launch our first book? Well, I need to write some
_blurb_ and we have to decide on front- and back-covers.
Tomorrow, I hope to report on how that one ended.

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